Built a referral program into their onboarding process.DropBox: Referral program got 4 million users in 15 months GetResponse: Side-by-side free trial and buy buttonsĮnjoy.Groove HQ: 10% of all blog subscribers start a free trial.MyVR: New homepage video increased trials by 34%.Weather Channel: A/B testing from 10 years ago.BigContacts: Optimized pricing page to drive free trials.Crazy Egg: Answering questions before customers ask them.Wedbuddy: Removed “free” from their free trial offer.
So how do you make that happen more often? There’s more than one way to increase free trials, and in this roundup we’re going to discuss the strategies 10 companies used successfully. Meanwhile, onboarding puts you in the passenger seat, telling them more about the product and helping them get the most from it. It puts potential customers in the driver’s seat, so they can experience your product for themselves. That’s why a free trial can be your best sales pitch. Nobody wants to spend money without knowing what they’re buying-or if what they’re buying does what they need.
Free trials are about giving customers confidence.
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